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INEOS Grenadier Station Wagon, full side profile
European OEM Partner · Online Fitment Programme

80% of accessories. Fitted on the production line.

When a new European vehicle manufacturer was developing their SUV and pickup range, they needed an accessory partner capable of online production fitment. Few specialist accessory companies in Europe could offer this. EGR was selected to work hand-in-hand with the manufacturer and their contract manufacturing partner.

15+Accessories developed
80%+Share of all vehicle accessories
OnlineFitment at French facility
MagnaContract manufacturer partner
APQPFramework throughout
The Challenge

Online fitment. From day one.

When a new European vehicle manufacturer was building out their SUV and pickup range, they had a requirement that very few accessory specialists in Europe could meet: accessories fitted online during production, not retrofitted afterwards.

The model meant customers would select their accessories at the point of vehicle order, and those accessories would be fitted during manufacture at the French production facility. This required EGR to work directly with both the OEM and their contract manufacturing partner, Magna, across design, logistics and production integration.

EGR was selected following evaluation as the partner with the engineering capability, OEM process standards and manufacturing discipline to make it work.

Light blue INEOS Grenadier Quartermaster pickup on a driveway with mountain bikes carried on a bed-mounted rack, two people walking towards it

15+ accessories. One supplier.

EGR now supplies over 80% of all accessories for the vehicle, the majority fitted online at the French production facility during manufacture.

/ 01
Canopy Systems

Hard canopy programmes engineered for production-line fitment.

/ 02
Tonneau Covers

Both soft and hard tonneau variants developed to OEM specification.

/ 03
Sports Bars & Side Steps

Exterior styling accessories fitted online during vehicle manufacture.

/ 04
Acrylics & Glazing

Acrylic and glazing components across the vehicle accessory suite.

/ 05
Running Boards

Running boards integrated into production fitment sequence.

/ 06
Additional Accessories

15+ total accessories covering the full range of customer-selectable options at point of order.

Our Approach

Selected at order. Fitted at the line.

The programme required a three-way collaboration between EGR, the OEM and contract manufacturer Magna. EGR's role extended beyond accessory engineering into production integration, logistics sequencing and quality management within the OEM's own manufacturing environment.

!
The online fitment challenge

Accessories must be at the line in the right sequence, at the right time, to the right quality standard. Every accessory fitted online requires its own production integration plan, signed off through the OEM's and Magna's own quality gates.

01
OEM & Magna engagement

EGR works alongside both the OEM and their contract manufacturer from programme kick-off through to SOP.

02
Customer order integration

Accessory selections made at point of vehicle order trigger EGR's supply and sequencing process.

03
Just-in-sequence delivery

Accessories delivered to the French facility in build sequence, ready for line fitment.

04
Online fitment at French facility

EGR accessories fitted during vehicle manufacture, not retrofitted post-production.

05
Ongoing supply & quality

Continued supply under EDI and OEM portal integration with full quality traceability.

Overhead view of an INEOS Grenadier Quartermaster with the tailgate down, two people loading bikes and kit into the bed
Rear load space of an INEOS Grenadier fitted with a mesh cargo barrier and a moulded load tray

Programme specifics.

Key facts from the Ineos programme — engineering, supply and production integration.

Accessories developed
15+

Full range of customer-selectable accessories developed by EGR for the programme.

Accessories share
80%+

EGR's share of all accessories available for the vehicle platform.

Fitment type
Online — at manufacture

Majority of accessories fitted during vehicle manufacture, not as dealer or aftermarket fitment.

Production location
France

Online fitment at the OEM's French contract manufacturing facility (Magna).

Supply integration
EDI + OEM portal

Full electronic data interchange and OEM portal integration for order management and quality traceability.

Partners
OEM + Magna

Three-way collaboration between EGR, the OEM and contract manufacturer Magna throughout the programme.

Results

Production-grade delivery.

Outcomes from the Ineos online fitment programme.

15+
Accessories developed for the programme
80%+
Share of all vehicle accessories supplied by EGR
Online
Fitment integrated into production at French facility
1
Supplier managing full accessory programme end-to-end
Image Gallery

Programme photography.

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