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Volkswagen Amarok fitted with an EGR RollTrac roll cover and sports bar
European OEM Partner · Global Development Programme

VW's first pickup. EGR's global development programme.

When Volkswagen entered the pickup segment for the first time, they needed an accessory partner with both the engineering capability and global reach to support a worldwide programme. EGR was selected following a global evaluation - a process that included EGR's Australian manufacturing facility being assessed for OEM process standards.

GlobalDevelopment programme
AU + UKJoint EGR delivery
Full suiteAcross product categories
Multi-regionSupply network
EDI + OEM portalIntegration
The Challenge

First pickup. Global launch. One accessory partner.

Volkswagen's entry into the pickup segment was their first - which meant the accessory programme had to launch alongside the vehicle, globally, with no internal reference points to draw from.

They needed an accessory partner with both the engineering capability and the global reach to support a worldwide programme. EGR was selected following a global evaluation - a process that included EGR's Australian manufacturing facility being assessed for OEM process standards.

Silver Volkswagen Amarok dual-cab with a trailer hitched, parked in mud on a construction site

Full product suite.

The development programme was run jointly between EGR Australia and EGR UK, covering thermoform products, ISD products, sports bars, side steps, running boards, cabin guards, soft and hard tonneau covers.

/ 01
Thermoform products

Class-A thermoformed exterior and tray accessories.

/ 02
ISD / metal products

Sports bars, side steps, running boards and cabin guards.

/ 03
Tonneau covers

Both soft and hard tonneau cover programmes.

/ 04
Multi-region supply

Production and supply networked across EGR Australia and EGR UK to match VW's regional launch.

Our Approach

Joint development across two EGR regions.

A global VW programme needed a global EGR response. The development was run jointly across EGR Australia and EGR UK, with full integration into VW's OEM portal and electronic data systems.

01
Global OEM evaluation

EGR's Australian facility audited for OEM process standards as part of VW's partner selection.

02
Joint AU + UK development

Engineering and programme management split across EGR Australia and EGR UK to match the vehicle's global launch regions.

03
Full product suite

Thermoform, ISD, sports bars, side steps, running boards, cabin guards, soft and hard tonneau covers developed in parallel.

04
EDI + portal integration

Full integration into VW's OEM portal and electronic data interchange systems.

05
Multi-region supply

Production and warehousing positioned to match VW's regional vehicle distribution.

Close detail of a white Volkswagen Amarok fitted with a hard canopy, lift-up side window and four roof rack bars
Rear three-quarter detail of a grey Volkswagen Amarok fitted with a roll cover and a polished stainless sports bar

Audited as an OEM supplier.

EGR's selection followed a full OEM-grade evaluation, including a factory audit at EGR's Australian manufacturing facility - the same standard VW applies to its own production partners.

Selection
Global OEM evaluation

EGR's manufacturing facility audited against VW's OEM supplier process standards.

Development
AU + UK joint

Programme run jointly across EGR Australia and EGR UK.

Supply
Multi-region

Production and warehousing positioned to match VW's global launch.

Integration
EDI + OEM portal

Full electronic data interchange and OEM portal integration.

Programme Timeline

From audit to launch.

Programme phases.

Phase 01
Global OEM evaluation

EGR's Australian facility audited against VW's OEM supplier process standards.

Phase 02
Programme award

EGR appointed as accessory development partner for VW's first pickup, globally.

Phase 03
Joint AU + UK development

Engineering and programme management split across two EGR regions to match the vehicle's global launch.

Phase 04
EDI + portal integration

Full integration into VW's OEM portal and electronic data interchange systems.

Phase 05
Global SOP + multi-region supply

Programme launches alongside vehicle SOP. Multi-region supply network active.

Results

An OEM-grade partner from day one.

Outcomes from the programme.

Global
VW's first pickup accessory programme delivered worldwide.
Joint
Development across EGR Australia and EGR UK.
Full suite
Thermoform, ISD, sports bars, side steps, running boards, cabin guards, tonneau covers.
OEM-grade
Audited and selected against VW's own OEM process standards.
Image Gallery

Programme photography.

It's so nice to go into a real factory that has OEM process controls.

Volkswagen Purchasing Manager, during factory visit
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